Tag Archive | "Social Network"

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The New Social Network: Who’s Nearby, Not Who You Know

Posted on 19 September 2011 by admin

mingle-intro

There’s a new concept for social networking services taking root, and it’s not about re-creating your offline social graph on the Web, like Facebook does today. It’s about discovering the people who are nearby you now – the ones you probably would like to meet.

This type of discovery mechanism is already being made possible by a number of services, including the checkin apps like Foursquare and Gowalla, the automated discovery of nearby folks via Sonar and Banjo, the group chatting in Yobongo, and the micro-networks that emerge through LoKast. All of these companies are playing with the idea of location-based social networks, attempting to connect you to others around you through varying means.

At this week’s TechCrunch Disrupt conference in San Francisco, even more services emerged to compete in this space, too.

The powerful capabilities of today’s mobile smartphones are allowing for a new kind of networking: social discovery services, not social networking services. Discovery services are focused primarily on highlighting the users within close proximity to you and connecting you to those who you might want to meet.

Facebook, meanwhile, aims to connect you to people you already know. “Discovery” on Facebook is limited to searching for names or networks (e.g., schools, workplaces) where the introductions themselves previously took place.

But there are ephemeral, ever-changing social networks that we participate in daily. These have been left largely untapped by Facebook: the people working out at the gym, shopping for groceries, playing basketball, taking their dog to the park, watching their children on the playground, and so on. They’re the networks you stumble into and out of every day, and they aren’t composed of your close friends, Facebook friends or otherwise. They’re just people who share your interests at that same moment in time. The guy ready for a pick-up game of b-ball. The coupon-clipper finding deals at the grocery store. A new puppy’s owners hoping for a doggie play date.

A couple of standout apps from Disrupt hope to better highlight these types of networks by introducing you to the people you want to know.

One, an app called Holler (iTunes), is based around interests and activities. You join a group (surfers, for example) and the app pushes notifications to you when others nearby are interested in the same thing. For now, the groups are pre-built by Holler itself, but it’s in the process of rolling out a system where users can build their own groups. However, there will be some level of filtering and control, so duplicate groups are not created.

Holler is well-designed, with a clean and minimalist layout, which makes it easy to use from first launch. Unfortunately, it suffers from the same problem many other “social” apps do at first – not enough people are using it. To address the issue, Holler’s creators are thinking of exposing all the groups to the app’s users, not just those nearby, which would still allow for socializing around interests. While that may increase engagement, it takes away from the app’s core promise of proximity-based socializing – its mobile meetups on the fly.

In a similar vein, another TechCrunch Disrupt Startup Alley company, Mingle, has built a mobile app that also aims to connect users based on interests. But in Mingle’s case, it’s about introducing yourself to others nearby, in the hopes that you two share an interest, instead of connecting around a commonly held interest like “shopping” or “exercise,” for example.

Mingle users fill out an introduction card and post it to their current location. Others “mingling” at that location can see one another, and take the conversation offline, if desired. It’s what Foursquare could do, if it wasn’t so stuck on listing the “others here” with only an avatar and a first name, last initial (arguably useless information, unless those people are already real-life friends).

A third app from the Startup Alley is a little more out there, but interesting. Called igobubble, this mobile app lets you leave virtual “bubbles” containing text, photos, videos, music and more at a given location. Others can come along later and find your bubble and interact with it, or even change it. You’ll see who has “touched” your bubble and can then chat with them in real-time. There’s more too it than that, but those are the basics.

igobubble feels more art project than the next big hit in mobile socializing, but at least they’re thinking out of the box. Instead of just re-creating the structure of a traditional social networking site (with profiles, listed interests, avatars), it’s thinking that tying content to a location is the first step in enabling mobile social discovery. That’s certainly a different take. It’s not about who you are, it’s about what you did at that location.

Other intriguing ideas in the location-based social space included Disrupt Startup Alley participant Evertale, makers of a mobile app that will map photos to locations for the purpose of instant scrapbooking and remembering old friends, and Audience Choice winner CardFlick, a contact-sharing app for nearby users.

But have any of the new apps (or old ones, for that matter), really hit the nail on the head when it comes to social discovery? Banjo and Sonar are great, but feel more like tools than networks of their own. Yobongo’s chat seems a bit lacking without context. Holler’s mobile meetups can’t work if it can’t gather enough participants. Mingle feels more business-networking driven than social. igobubble is an interesting idea, but doesn’t have the execution down.

It seems like each service could be a part of a bigger whole – a new proximity-based social network that puts location first, people and content second. A new network no one has yet been ambitious enough to attempt to design, so focused on a single niche or feature instead.

Foursquare, at least, has the critical mass to get there, but is stagnating with its continued emphasis on the manual check-in. The company should be increasing automation for regular check-ins, building out user profiles and letting users connect via common interests surfaced by their regular activities. It should suggest new friends based on behaviors combined with “friend-of-a-friend connections.” At the very least, when a big group of friends check-in together, it should alert the users in the group who aren’t connected to each other of the missed opportunity. It should even consider letting users pick and choose add-on services to run within the app. Yobongo’s chat, CardFlick or Mingle’s introductions, and igobubble’s content sharing could all be Foursquare features one day, and not standalone applications, if Foursquare had a wider vision for its future.

In the meantime, it’s fun to experiment with the latest and greatest in proximity-based social networking, thanks to the new TechCrunch Disrupt Alley startups mentioned here and others. Whether any of them will become breakout hits, however, will have to be left for the market to decide.

Credit: Top image via Mingle


Company:
Mingle

Mingle is a mobile product that surfaces human relevance within a proximity. Leveraging location, Mingle allows users to make introductions anywhere they go with hopes that it allows users to interact. Mingle goes beyond sharing interests, usernames or even checking in and provides a relevance graph to provide context in which users use to help them find interesting people.

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Company:
Holler
Website:
holler.com

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Company:
CardFlick
Website:
cardflick.co

CardFlick helps you create and share online business cards using your iPhone in one flick.

1 Click login with services like Facebook and then your card is prefilled with your contact using one of our beautiful themes

Share your card with multiple people at a time just by flicking your phone or even email.

New themes can be purchased in app.

Customers are anyone who has a business to promote and wants to network without the hassle.

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Company:
Evertale
Website:
evertale.com
Launch Date:
January 3, 2011

Evertale is the self-writing scrapbook of your life.

Relive your favorite memories in their completeness. Evertale automatically generates a scrapbook of the experiences you never want to forget, allowing you to turn back time and do it all over again.

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Company:
Banjo
Website:
ban.jo

Banjo is a social discovery service that helps people explore social updates across multiple social networks. Connecting real people in real time, Banjo harnesses publicly-available information and delivers it to mobile phones in one integrated view.

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Website:

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Company:
Foursquare
Website:
foursquare.com
Launch Date:
November 3, 2009
Funding:
$71.4M

Foursquare is a geographical location based social network that incorporates gaming elements.

Users share their location with friends by “checking in” via a smartphone app or by text message. Points are awarded for checking in at various venues. Users can connect their Foursquare accounts to their Twitter and Facebook accounts, which can update when a check in is registered. By checking in a certain number of times, or in different locations, users can collect virtual badges. In addition, users…

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Company:
Yobongo
Website:
yobongo.com
Funding:
$1.35M

Yobongo is a mobile communication startup currently in private beta testing. They keys to the service are location, realtime, and identity.

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Company:
igobubble
Website:
igobubble.com
Launch Date:
January 7, 2010

Igobubble is a mobile app that integrates location-aware social networking with continuously evolving digital content.

Users use their smartphone’s to leave digital content like photos, videos, messages and more inside bubbles at any location. After users leave, their bubbles stay behind for others to discover. These bubbles are invisible to the naked eye but they can be found and viewed using the igobubble app. In addition, these bubbles evolve in real time and can be modified, moved and cloned. Bubbles…

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Company:
Sonar.me
Website:
sonar.me
Launch Date:
September 16, 2011
Funding:
$200k

Sonar is a a mobile application that shows you how you are connected to the other people in the room.

Sonar combines publicly available profile and location information to help you discover business contacts, colleagues, old friends and new ones at conferences, cafes, and bars.

Sonar enables you take your online identity offline, to help you meet real people, in the real world.

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Is AOL About to Announce Its Own Social Network? [Updated]

Posted on 15 September 2011 by admin

AOLgoldfishlogo150.pngJudging by trademark applications and domain name registrations, it appears that AOL is preparing to announce a social networking site called NVIBE. AOL registered NVIBE.com on September 9, and they applied on the same day for five trademarks that describe interest- and location-based social networking services.

AOL acquired Bebo, another social networking site, for $850 million in 2008 but sold it for around $10 million two years later. Ouch. AOL has not announced any news related to NVIBE, nor has the domain been linked to the trademark applications in any way other than the date of origin, but these trademarks clearly describe the features of a full-fledged social network.

AOL_Silicon_Valley_office.jpeg

Fusible was first to report these trademark applications by AOL Inc.:

Serial Number: 85419192
Online social networking services; online local and community social networking services

Serial Number: 85419185
Providing a website that enables users to connect with people in a particular neighborhood or city; Providing user-defined content and content of others selected and customized based on the known or estimated geographical location of users

Serial Number: 85419176
Providing neighborhood and community information in the fields of education, entertainment, local events and activities, current events, shopping, arts, culture, and sports; Providing information about community and neighborhood livability

Serial Number: 85419162
Providing geographic information, destination information, interactive maps, and driving directions via computer and communications networks; Providing information, news, and commentary in the field of travel via computer and communications networks

Serial Number: 85419151
Providing information and news in the field of local business

When more information about NVIBE comes to light, we’ll be sure to report it.

Update 9/15 8:00 a.m.: Fusible has also discovered that AOL registered five similar trademarks for “Neighborhood Vibe” in August 2011; serial numbers 85391630, 85391628, 85391626, 85391625, 85391623. They also registered neighborhoodvibe.com on January 11 of this year.

(hat tip: Fusible)

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Facebook Co-Founder’s Social Network for Non-Profits Jumo Acquired by GOOD

Posted on 21 August 2011 by admin

chris hughes image

GOOD, a social innovation website and the publisher of GOOD magazine, has just bought Jumo — the Chris Hughes-helmed social network built around philanthropy.

While the amount and exact terms are unknown, Hughes will be joining GOOD as a senior adviser while keeping Jumo close to its charitable roots. “Jumo.com will be the home for our open source code base, so that nonprofits and developers can use it,” Hughes told Fast Company. The goal is to enable other social entrepreneurs to use Jumo’s own progress to further global projects.

Hughes, who helped create Facebook, continued to rise through the social media ranks as part of Barack Obama’s 2008 presidential campaign. He started Jumo as a non-profit social network to help people find ways to help the world.

The sale to GOOD marries Jumo’s network of activists and nearly 15,000 socially driven organizations with GOOD’s own community of 3 million monthly users, according to Jumo’s official announcement.

This story is ongoing and will be updated throughout the day.

Image courtesy of Flickr, USV

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Will “The Social Network” Get an Oscar? Most Critics Say Yes

Posted on 13 December 2010 by admin

You cannot know for sure whether a movie will get an Oscar before it happens, but you can make an educated guess by looking at the year’s top movie lists from influential film critics’ associations. And this year, most of them point to director David Fincher’s The Social Network, which depicts the early days of Facebook, as the top candidate.

The Los Angeles Film Critics Association named The Social Network as best picture, also awarding the film honors for best screenplay, director and music (the latter two awards were a tie). The New York Film Critics Online gave The Social Network prizes for best picture, director and screenplay.

The Boston Society of Film Critics was also on board, giving Fincher’s movie awards for best film, direction, screenplay, score, and actor (Jesse Eisenberg). And finally, the American Film Institute placed it among the top 10 movies of the year.

That’s a lot of prizes for one movie, and all of them hold water. For comparison, last year two of these critics’ associations named Hurt Locker (the third one named Avatar, but also included Hurt Locker in their best movies of the year list) as the best picture before it went on to win the Academy Award for best picture.

Of course, all these awards are far from a guarantee that The Social Network will indeed win an Academy Award come February 27, 2011, when the awards will be presented at the Kodak Theatre in Los Angeles. The odds, however, are heavily in its favor.

[via The Guardian]

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Mobile Social Network MocoSpace Raises $3.5M From SoftBank For Gaming Platform

Posted on 23 September 2010 by Leo Pang

Mobile social network MocoSpace has raised $3.5 million in a round of strategic funding from SoftBank Capital. This brings the startup’s total funding to $10.5 million.

MocoSpace develops a web-based social network that counts over 14 million users and three billion page views per month. While the network, which launched in 2006, was previously only mobile web-based and prided itself on its users mainly being non-techies who don’t own an iPhone, Android or BlackBerry device, the site has evolved into smartphone apps as well. The site makes money with its virtual currency and through advertising and mainly reaches the 18 to 34 age demographic.

MocoSpace recently launched an Android app, which allows for live chat with friends currently on app or on the mobile website, photo uploads, profile viewing and commenting and message notifications. And MocoSpace now offers users a website, a feature phone site, a smartphone site, and and iPhone app.

The new funding will be used towards expanding social gaming on the platform. The MocoSpace audience already plays one million games on the site per month, but the company will soon be launching its own browser-based mobile social games, and is currently developing partnerships with mobile web game developers to provide a wide range of game titles on its platform. New funding will also be used towards hiring developers and engineers to support the new gaming platform.

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Apple Introduces “Ping” Music Social Network and iTunes 10

Posted on 01 September 2010 by Leo Pang

Steve Jobs has revealed iTunes 10, the newest version of iTunes complete with a new logo, new features and its very own social network for music called “Ping” that he described as Facebook meets Twitter for music.

Ping allows users to follow others, just like Twitter. You can follow artists or your friends to find out what they’re listening or what they’re creating. It has custom song and album charts, a news feed, 17,000+ concert listings, and is available to 160 million iTunes users. Ping will be available not only for iTunes on the desktop, but for iPhone and iPod touch as well.

Jobs also touted the growth of iTunes and the iTunes store. He announced that more than 11.7 billion songs have been downloaded through iTunes. 450 million TV episodes and 100 million movies have been sold through Apple’s music software, while 35 million books have been downloaded through the iBooks store.

iTunes 10 is available starting today.

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SEC Ogled Porn As The Financial Crisis Unfolded! So Did You

Posted on 25 April 2010 by Leo Pang

One SEC accountant tried to access porn 1,800 times in two weeks, another tried 16,000 times in one month. In another case, an SEC attorney spent eight hours a day looking at and downloading porn- as reported by the Associated Press and ABC News- when his disk drive was full he resorted to CDs and DVDs. Gross.

Over the last five years, the SEC has launched “33 probes of employees looking at explicit images,” according to an SEC memo obtained by the Associated Press. The bulk of those cases occurred in the last three years (with 16! in 2008-Bernie Madoff was arrested in Dec. 08), as the financial industry teetered on the brink of collapse. More than half, seventeen of the cases, included senior employees. The memo has led to a gaggle of giggle-worthy headlines like: “Did Porn Cause the Financial Crisis?,” “SEC Staffers Watched Porn, Not Wall Street,” “SEC Was Wanking Off While The Economy Crumbled,” etc.- conjuring images of rows upon rows of SEC computers tuned into porn while homeowners received foreclosure notices and Madoff victims wept. It’s certainly disturbing to hear of senior SEC officials perusing porn websites when they had a crisis on their hands, but lets be honest here, are we really that surprised? 70% of all porn access occurs during the 9am to 5pm work day (according to a Messagelabs report), and I’m not just talking about the SEC. The numbers are ugly.

Another statistic cited by Michael Leahy the author of “Porn @ Work” is a 2006 report from Comscore Media Matrix: one out of every five unique visitors to porn websites in March 2006 were logging on from a work computer. If the SEC was watching porn while the financial crisis engulfed the country, so was the rest of America, or at least a good portion of it. In fact, when you put it in perspective, 33 cases over the course of 5 years is strangely a small amount for a workplace with 4,000 workers. I’m disgusted, but I’m not raising an eyebrow.

To the SEC’s credit, it is cracking down on their employees, the SEC uses Blue Coat Secure Web Gateway (the software) and McAfee SmartFilter (the subscription) to automatically patrol their employees internet usage and spokesperson John Nestor said the spike between 2007 and 2008 (2 cases versus 16) could have more to do with the inspector general’s more aggressive posture than a rise in impropriety. Several of the offenders have been suspended or dismissed. Here is the regulatory agency’s official statement:

“As we said when this story was first reported in the media in February, every instance of inappropriate use of the Internet investigated by the Inspector General was detected by the SEC’s own surveillance and referred to the Inspector General for investigation. Each of the offending employees has been disciplined or is in the process of being disciplined. Some have already been suspended or dismissed. While any misuse of government resources is always a concern, since February we have further increased penalties. We will not tolerate the transgressions of the very few who bring discredit to their thousands of hardworking colleagues.”

(Image Source: Random Pixels And Loose Talk)


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What Users Like/Dislike About Google Wave [DATA]

Posted on 29 November 2009 by Leo Pang

Google has been actively collecting feedback on Google Wave with an ongoing survey, which was distributed via email, the help center, and Twitter. Today they’ve published the initial findings for public dissection.

So far results indicate that users love the concept of Wave, appreciate the collobartion features, and like the extensions, gadgets, and robots. On the flip side, however, the most perplexing part of the Wave experience is that users’ friends and contacts don’t have access to Wave. Respondents also complained of speed issues and indicated a desire for integration with more tools like email.

Based on our experience with Google Wave, the results that Google has published are spot on and point to some of the reasons why the system is both a game changer and, on the other hand, still not ready for mainstream attention.

Google does say that they will be acting on your feedback and opinions:

“With these responses and other data, we’re organizing our team around the core issues that are important to making waving better. We’re working hard to scale our systems so you can invite your friends and colleagues to wave with you. We’re also thinking about how to integrate with existing communication and collaboration tools. And since we all know that fast is better than slow, a large portion of the team is working to make Google Wave faster.”

Do your Google Wave likes and dislikes fall in line with survey data? Let us know your thoughts in the comments.

Image from watch4u on Flickr

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100,000 Invites: Everything You Need to Know About Tomorrow’s Google Wave Preview Launch

Posted on 29 September 2009 by Leo Pang

wave_logo_sep09.jpgGoogle just officially announced that it will send out 100,000 invitations to preview Google Wave tomorrow. These accounts will go to developers who are already in the developers preview and users who signed up for accounts at wave.google.com on a first-come, first-serve basis. A select number of Google Apps users will also get access to Wave. Google first unveiled Wave in May and since then the team has focused almost exclusively on making the system more stable and scalable.

What is Google Wave?

Even after using Google Wave for a few months now, it is still hard to describe exactly what it is. It’s as much of a real-time chat room as a platform for editing documents collaboratively. It can also be used as a Wiki, to replace email and IM within an organization, or just to organize a pub crawl, as Wave’s Lars Rasmussen points out in today’s blog post. There can be no doubt that Wave feels oddly familiar, especially because of its typical Google design, yet it’s also represents an alien concept for most users, as it combines so many service into one extremely flexible package but still remains deceptively simple to use.

We got a chance to talk to the core Wave team, including Lars and Jens Rasmussen and Stephanie Hannon, last night. They were obviously quite excited about the launch and told us about some of the details about the invitation process, Wave’s current features, and some of the team’s plans for the future.

Highlights

We will look at the details of the launch below, but here are some of the highlights:

  • Google will send out more than 100,000 invites tomorrow
  • they will go to three groups: current users on the sandbox server, users who signed up for accounts at wave.google.com over the last few months (first-come, first-service), and a few select enterprise users on Google Apps accounts
  • more invites will be send out as the team expands capacity
  • users will not be able to invite their friends to Wave directly, but every Wave user will be able to ‘nominate’ 8 friends who will get to the front of the queue for new accounts
  • all Wave accounts will move from the sandbox to the wave.google.com domain
  • Wave’s contact management system will be integrated with Google Contacts
  • the Wave team will highlight robots and widgets from a select number of vendors
  • Internet Explorer users will be prompted to install and use Chrome Frame

wave_screenshot_dev_version.jpg

Wave.Google.com

While the early Wave testers were on a wavesandbox.com account, starting tomorrow, all of these accounts and all the new users will move over to the wave.google.com domain. If you have tested Wave before, don’t expect any new features yet. The Wave team plans to add new features over the next few months, but the current focus in on making sure that the system can scale.

Nominate 8 of Your Friends

Unlike the Gmail beta, Google Wave users who get into the preview tomorrow won’t be able to invite friends directly. Instead, they will be able to ‘nominate’ 8 of their friends for accounts. As the Wave team plans to continue to send out additional invites as it stabilizes the system and adds capacity, these nominated accounts will move to the front of the queue and should get accounts relatively quickly.

For tomorrow, Google officially says that it will send out about 100,000 invitations, though as the Wave team told us yesterday, it will probably send out a few more than that.

Google Contacts

Google Wave will be able to tap into your Google contacts (the developer preview didn’t offer this feature). For now, it will only show contacts who are already using Google Wave, though.

Invite a Robot to Your Wave

On Wednesday, 100,000 users will also be able to use some of the robots and widgets that the developers in the preview wrote over the last few months. These range from widgets that allow you to play games with friends to sophisticated teleconferencing apps, with Twitter and blogging apps in between. We will have a close look at some of the more interesting applications tomorrow, but the featured apps will include a real-time, competitive Sudoku game, a Lonely Planet travel widget, and video chat from 6Rounds and a teleconferencing plugin from Ribbit.

For now, Google Wave will not feature an app store or marketplace for widgets and robots. Instead, every user will see a wave with a small number of featured apps in their accounts and be able to install these thanks to the new installer process the Wave team introduced just a short while ago. For the future, though, Google plans to add

Chrome Frame

When Google launched Chrome Frame, it’s Internet Explorer plugin that can replace the IE rendering engine with Google Chrome, the Wave team already announced that it would support this feature. And indeed, when you go to the Wave homepage with IE, you will now be prompted to install Chrome Frame. As Lars Rasmussen told us, the team is very enthusiastic about Chrome Frame, as it allows the developers to focus on features instead of making sure that Wave runs in Internet Explorer.

In our own experience, Wave definitely works best in Chrome. It will work just fine in Safar and Firefox, though for the most fluid experience, Chrome is currently the best browser.

Still Some Kinks to Work Out

The Wave team stresses that there are still a lot of problems to work out before Wave can really live up to all of its promises. While there was some doubt that the Wave team could actually get the system scaled up and ready for a wider launch earlier this summer, our experience with the developer preview has been very positive over the last few weeks and we definitely noticed that the system become fast and more stable. Now that 100,000 new users will join in, we will obviously have to wait and see how well Wave can scale up to this kind of demand.

For now, chances are that Wave will still crash at times. For major updates, the team will also have to take the whole system down for a few hours now and then.

Missing Features

Some features, however, still need to be implemented. Some of these are quite basic, like the ability to remove users from a wave, while others are a bit more complicated, like the ability to set permissions of specific users on a wave. According to the Wave team, many of these missing features will be implemented within the next few months.

How Will People React?

Overall, it will be interesting to see how the Wave infrastructure holds up tomorrow and how people will react when they first see and use Wave.

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gpsAssassin Could Be The iPhone’s Next Highly Addictive Hit Game

Posted on 29 September 2009 by Leo Pang

The iPhone has all the ingredients necessary to build the first popular location-based game that combines the real world with fantasy — a scenario long dreamt of by gamers. A handful of games like Parallel Kingdom have gotten some traction, but they have yet to really catch on on a large scale. And while Foursquare has gotten quite a bit of attention, particularly in tech circles, its gameplay elements are very rudimentary. Now a new game called gpsAssassin may have struck gold by fusing location and the popular campus game Assassins with the text-based games that have become immensely popular on social networks, Twitter, and the iPhone.

Founder Nicholas Holland says that he’s had some difficulty describing the game, largely because it looks very much iMob, Mafia Wars, and similar games that don’t rely on your location when you play them. And while gpsAssassin may share some of the same mechanics with these — it’s primarily text based with leveling, attack/armor ratings, and other key RPG elements — its location features turn it into a different beast entirely.

After picking a nickname, the game presents you list of possible actions, the most important of which is “Scan for targets”. This will bring up a list of any players within a five mile radius (anyone within a two mile radius is shown under a list of ‘short range’ targets). After tapping on someone’s nickname, you enter Attack mode, where you choose from a list of actions.

This is where the game’s real fun kicks in: you can choose from a list of available attacks created by other users, which range from silly (‘Throw Nail Polish” or “Robotic Kitty”) to more conventional forms of violence. Better yet, you can get creative and think up your own attack, which is especially fun when you personally know the person you’re attacking. Your target will then be informed that you’ve attacked them with whatever weapon you choose, and depending on your strength they’ll find out who emerged as the victor.

This is all, of course, dependent on where you are physically located. If your favorite victim picks up shop and drives across town then you won’t be able to attack them with your ‘Gospel of Chuck Norris’ or ‘Mullet of Fury’. Holland says that gamers have been known to actually change their driving routes so that they can get in their attack on an unsuspecting victim and get out of dodge before they have a chance at retaliation. He also says that he’s seen neighboring offices band together to wage war against a cross-town competitor. Clearly, there’s plenty of room for friendly (or not so friendly) rivalries to emerge.

While most people will probably spend most of their time thinking of especially infuriating (and hilarious) attacks, gamers can further boost their stats by fighting against non-player characters. And the game offers virtual goods that you can use to boost your stats and win/loss percentage without the time investment, which is where the game will make most of its money.

The application has been available in beta since February but Holland staggered its release by initially pricing it at $5.00, then $.99. Now that it’s ready for mass consumption, gpsAssassin is available for free, though there are a handful of premium versions that come with more of the game’s virtual currency.

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