Tag Archive | "Biz Stone"

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Twitter Acquires Talent Behind Slick Q&A Site

Posted on 22 December 2010 by admin

Flush with even more funding, Twitter continues to expand its team.

The company announced Tuesday that it has acquired the team at Fluther, Inc. Fluther is kind of like Yahoo! Answers or Quora, but with the ability for question types to be targeted at specific users. The Fluther.com website itself hasn’t been acquired, just the five team members behind it.

Twitter announced the acquisition on its blog and the Fluther team also issued its own statement. Twitter says that the Fluther team members will be focusing on “helping users discover the most relevant content on Twitter.” Twitter co-founder Biz Stone is an advisor to Fluther, which seemingly makes this talent acquisition a natural fit.

That sort of focus makes a lot of sense. The big differentiating feature between Fluther.com and other question and answer services is in how the service can target questions based on a user’s answer history and named interests. In other words, the team has spent some time investing and building a system that aims to connect users with relevant data.

Also, while Twitter makes it clear that Fluther.com is not part of the acquisition — and the Fluther team says it plans to keep the Fluther site running — we expect to see some Fluther feature trickle into Twitter over time.

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13 Tools for Building Your Own iPhone App

Posted on 04 November 2009 by Leo Pang

These days, everyone wants to build their own iPhone applications, but not everyone knows how write the code necessary in order to create them. Fortunately, there are now a number of tools that allow non-developers the ability to create their own iPhone apps without knowing programming or scripting. Some are general-purpose app builders designed for small businesses while other target specific needs, like apps for musicians or for eBook authors. Still others let developers familiar with simpler programming languages like HTML write apps using the code they know and then will transform that code into an iPhone application which can be submitted to the iTunes Store.

Below we’ve listed 13 different tools that let you create your own iPhone applications, none of which require knowledge of Objective C, the programming language used to build apps for the iPhone OS .

1. Sweb Apps

What it Does: Sweb Apps offers an online service which lets anyone build their own iPhone apps even if they don't know how to code. Designed with small business owners in mind, the company offers pre-created templates which you can customize with different background images and your own custom icons if desired. Otherwise, you're welcome to use the graphics provided by the company's own image library. After picking the category for your app (Restaurant, Retail, Business, etc.), you choose the buttons you want to include (Menu, Directions, Map, etc.). You can even create a mobile storefront where Sweb Apps manages your inventory. 

How Much it Costs: The company offers four-, six- and eight-button packages, which all include a one-time set-up fee of $50 per button. Then there is a $25 monthly hosting fee applied to every application going forward

Our coverage: Build Your Own iPhone App with New Service from Sweb Apps and Sweb Apps 2.0: Build Your Own Mobile Storefront for the iPhone

2. AppIncubator

What it Does: Think you have a great idea for an iPhone app but not the skills to build it yourself. Like Apple says: “there’s an app for that!” The AppIncubator iPhone App from MEDL Mobile lets you submit your ideas which the company’s development team will then build into apps for you. App submissions can be sent in via the iPhone app or by way of the company website. Once received, you go online to use the company’s “storyboard” tool to sketch out in more detail how you imagine the app working.

How Much it Costs: Using the service or downloading the iPhone app itself is free, but MEDL Mobile takes a cut of the profits after the app goes live in the iTunes App Store. 25% of the total revenue is shared with you and the company keeps the rest.

Our coverage: This iPhone App Helps You Make iPhone Apps

3. Kanchoo

Kanchoo is another platform that allows content producers to create native iPhone applications, this one is designed for news organizations. To use the service, you provide the company with an iPhone application icon, a splash screen (in .png format) and a description of your application which will be used in the iTunes App Store. Then, using their online tools, you build your app by uploading the content which can consist of either photos or news articles.

How Much it Costs: Basic account holders pay $88 for creation of their iPhone application and submission to the iTunes App Store along with a $28 per month fee for bandwidth and hosting.

4. AppBreeder

What it Does: AppBreeder is another DIY app builder service, similar to SwebApps. Where SwebApps offers categories to choose from, AppBreeder offers “App-Kits.” These are pre-defined collections of app settings which include gadgets, icons, and behavioral elements. There are kits for a wide range of industries including everything from real estate to legal and bands to restaurants. You use the kits as a jumping off point to start building your app and then add or remove gadgets as your needs require. After building your app, you can then publish it to the iTunes App Store. However, AppBreeder isn’t just limited to the iPhone – it also lets you publish apps for Blackberry and Android devices as well. (Note: the company’s website says that “due to sudden demand spike” AppBreeder’s build and publishing tools will be unavailable until Nov. 30th.) 

How Much it Costs: AppBreeder offers different packages depending on whether your app will be ad supported or ad-free and which platforms you plan to distribute it on. Ad supported apps are free, iPhone web apps are $9.95 – 14.95, native iPhone apps are $29.95, and the iPhone/Blackberry/Android app package is $39.95 – 49.95.

5. MyAppBuilder

What it Does: MyAppBuilder is a service that creates iPhone applications designed to help you sell your content. Whether that’s books, music, videos, etc., the service turns any content into an app. You can also use MyAppBuilder to create custom quizzes, apps that are fed by Twitter pages, or you can turn your blog into an app by way of its RSS feed. To use the online app builder, you login to the service’s “Control Panel” where you submit details about your app including content, features, flow, and image files. The company then uses this information to create an app for you which is sent back to you for review. After you approve the app, MyAppBuilder submits it to the iTunes App Store on your behalf.

How Much it Costs: The service is available for a fee of $29 per month. There is also a $20 processing fee to compile your data, put it in the appropriate format, and submit it to the App Store for review.

6. BuildAnApp

What it Does: BuildAnApp is another DIY cross-platform app builder designed for small businesses, community groups and professional service organizations. Using the web-based service, you can pick and choose from the company’s customizable templates to create apps fo
r the iPhone, Blackberry, or Windows Mobile platforms. As with Sweb Apps, creators can use their own graphics or choose images from the company’s own online gallery. A special feature of this service is its ability to house an email distribution list that will notify end users to download the application once it becomes available. (Note: this service is currently in private beta testing right now. You can sign up here to be notified when it’s available).

How Much it Costs: The company says pricing has not yet been determined but will be “competitive” with similar services.

7. eBookApp

What it Does: The eBook App Maker is a service specifically designed to create iPhone apps from eBooks. The app builder supports nearly all digital formats including PDF, Doc, Zip, CHM, HTML, TXT, FB2, PDB, PRC, Mobi, PDB, MHT, RTF. eBook creators can also specify various fonts and sizes, can add images and notes, can lock the orientation to landscape or portrait, and more.

How Much it Costs: The company’s site doesn’t publicly list its pricing but offers a “request a quote” form instead.

8. GameSalad

What it Does: GameSalad is a downloadable tool for creating games without needing to know programming or scripting. Using the company's visual editing software, you can create games which can then be published to both the web and to the iPhone. GameSalad offers a suite of "interactions" and attributes which you can add into your game to create the action. You can also drag-and-drop art files and sound files from your computer into the game builder, too. As you create the game, you can tweak the various elements during the building process and can preview what the game looks like before compiling it. 

How Much it Costs: The company offers a basic, free version of GameSalad which lets you publish to the web, but not the iPhone. For iPhone games, there are two versions available: the Express version for $99/year and the Pro version for $1999/year.

Our coverage: Gendai Games Launches GameSalad Beta

9. MobileRoadie

What it Does: Mobile Roadie is an application builder that lets bands create their own custom iPhone applications which can include content like photo galleries, streaming music files, YouTube videos, upcoming concert listings, lyrics, news, Twitter and RSS feeds, and even interactive features like a "wall" where fans can post comments and photos.  The app can also link to Ticketmaster and LiveNation ticket sales information and to the band's album(s) on iTunes.

How Much it Costs: There is a $499 set up fee for Mobile Roadie followed by a $29/month fee for the first 100 installs. To get rid of the 1 cent per install fee, bands can choose to host their own content instead.

10. MobBase

What it Does: Similar to Mobile Roadie, MobBase is also an app creation tool designed for bands. Without needing programming skills, musicians can create apps that include videos, images, bios, band news, streaming playlists, concert schedules and links for music purchases. The tool, offered by MixMatchMusic,

How Much it Costs: Applications are $20 dollars to activate. Free apps are priced at $15 dollars a month for the first 500 installs with $5 dollars per additional 1000 downloads. Paid apps cost $20 dollars per month for the first 500 installs and $6 dollars per month for each additional 1000. MobBase does not take any application sales fees in regards to revenue share. The company also receives 5% of purchased music downloads.

11. Rhomobile

What it Does: Rhomobile does require that you know how to code, but only HTML and Ruby, not the Objective C required for building iPhone apps. Developers can build any application and then use Rhomobile to deploy their app anywhere – including the iPhone, Blackberry, Windows Mobile, Symbian, or Android marketplaces.

How Much it Costs: The Rhodes framework is free for developers who open source their applications under GPLv3. Commercial Rhodes licenses are also available at $500 per application and commercial RhoSync server licenses are available based upon the planned number of users connected to the server.

12. PhoneGap

What it Does: Like Rhomobile above, PhoneGap is also an open source development tool for building mobile apps. Also like PhoneGap, you do need to know how to code, but this time, you just need to know HTML and Java as opposed to the iPhone’s Objective C. With this tool, you can build apps for iPhone, Blackberry, and Android while also taking advantage of the phones’ native features like geolocation, the accelerometer, sound and more.

How Much it Costs: PhoneGap is completely open source and free to use.

Our coverage: PhoneGap: People’s Choice Winner at Web 2.0 Expo Launch Pad

13. RedLaser

What it Does: Red Laser is an iPhone application that lets you scan barcodes with your iPhone in order to compare the in-store price with other online deals. However, with the latest version of the application, RedLaser 2.2, you can create your own custom barcode scanning apps. To do so, first download the updated application from the iTunes App Store, then visit www.redlaser.com/apps from the iPhone’s web browser. Follow the instructions on the page to set up your own application – you’ll need to fill in data like the URL of the site you want to compare prices with, the URL for the app icon, etc. When complete, tap the “build app” button. The completed app can then be added to your homescreen. Although this app is designed more for personal use and not resale, it’s still worth checking out if you want to create your own barcode scanning application without needing to know how to code.

How Much it Costs: RedLaser is available on the iTunes App Stor
e for $1.99.

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For The Future Of The Media Industry, Look In The App Store

Posted on 02 November 2009 by Leo Pang

The following guest post was written by Edo Segal (@edosegal).

Media scarcity is dead. In the future my son will have a flash drive that he will pay $29 for that will have the capacity to hold all movies and music ever released by a major label, studio or tv/cable network. It will take 30 seconds to clone the data over the network to a friend who will pay $14.99 for a device with double capacity a year later. How does the media industry survive such a coming disruption?

For many of us that have been in this game for a while, the word “convergence” harbors some shameful vibes. It conjures up many false hopes, dashed dreams and misfires. Nevertheless, I would contend that convergence is upon us and it has arrived from an unexpected delivery man: Steve Jobs. Apple has created a media consumption experience that has reduced friction to such a point that soon the consumer will not know if he is buying music, a movie or a game. The notion of App is changing. The lines between these different forms of media are quickly blurring and soon will be completely artificial. Already these distinctions are merely fossilized conventions that stem from consumers’ discovery habits. As those evolve, like learning that it is easier to go to Amazon and search to find a product than going to aisle 9 at the store. The coming confusion of the consumption experience where a user won’t care or know if what they are buying is a movie, a game or a music track presents vast opportunity.

The prospects for the old media industry appear bleak, as the rest of the media industry follows the music industry into decline. Indeed in my discussions it is apparent that the smart money in Hollywood already sees the writing on the wall. While the trend will take longer, it is clear which direction the wind is blowing. The main lesson to learn is that the market will punish you if you don’t deliver the goods.

But the entertainment industry has a vested interest in the success of this new type of convergence, as within it lies the secret to its continuing prosperity. The only way to block the incredible ease of pirating any content a media company can generate is to couple said experiences with extensions that live in the cloud and enhance that experience for consumers. Not just for some fancy DRM but for real value creation. They must begin to create a product that is not simply a static digital file that can be easily copied and distributed, but rather view media as a dynamic “application” with extensions via the web. This howl is the future evolution of the media industry. It has arrived from a company that is delivering the goods. Apple has made it painless for consumers to spend money and get the media they want where they want it, proving that consumers are happy to pay for media if delivered in ways that make it easy and blissful to consume. For all the criticism Apple draws on the walled garden nature of its business, it has even come around to stripping DRM and allowing users to download mp3 files.

Even today if you look in the iTunes App Store you will see a myriad range of “Apps” that are just evolved ways to package media. While the traditional part of iTunes still mirrors the product taxonomy of a Tower Records, the App Store is creating a folksonomy of media products. It is where new ideas evolve, thrive and go instinctively based on market power. The App Store is where the action is. This is where evolution is unfolding as direct consumer spending spurs media development.

In preparing this post, Erick asked me, “Is Apple a media company?” I thought about that and the answer is really that Apple is what media companies are missing. The missing part of the puzzle is what made media conglomerates such juggernauts in the past. Namely, distribution. The internet is stripping them of their control over the how their products are distributed. Media companies used to be able to create scarcity merely by delaying the distribution of their products across different channels—theaters, pay-per-view, DVD, cable channels, network TV, and so on. The internet disrupts this ability to create media scarcity. It is such a huge disruption, in fact, that it threatens the fundamental profit engine of the media business.

Both during my time interacting with senior management at Time Warner (where I worked at AOL after it acquired the company I founded, Relegence) and with some of my current portfolio companies that are working with the film and music industries, it is clear to me that many of the smart people running these media companies understand which way the wind is blowing. The music industry, as the one that has suffered most of the carnage, is ripest for change. Executives there are receptive to new ideas and move forward quickly, leaving me somewhat optimistic. It is also clear to me that it is hard for the industries which have not endured their level of pain to flee the golden cage of media’s past. But for those firms which rise to the occasion, there will be vast rewards. People’s hunger for good content will not subside. It will continue to grow, but so shall the unbearable ease of pirating it. The premise of extending the media experience to the cloud is a core necessity for the survival and growth of the media industry. It is the only way to for media companies to weather the coming tsunami of increased bandwidth and the ever open web. Hybrid media packaging with both files and an application layer in the cloud is core to a lucrative future.

For a great example of how change is happening see what Britney did today at @BritneySpears. It was, I believe, the first time a major artist premiered a music video on Twitter. This drives people to Amazon or iTunes to buy the track but in the not too distant future it could be the start of much more than that. A complete experience will unfold that will be interactive and convert to new revenue streams. Not just a purchase of a track but of an app that pulls consumers into an experience and further promotes user engagement and virality. Media becomes a platform with a funnel of traffic and conversions to alternative revenue streams. All boosted by the frictionless billing that Apple has created in the App Store. Media executives will have realtime metrics for their success as it maps to revenue and in turn this will accelerate innovation and help redefine media.

If you are a media exec and you look at your product and at the end of the day it’s a digital file that can be copied, then you have a serious problem with your format. Think of your product like a pie chart of the value you are giving the consumer. If 100% of the value is in that file, it is not a sound approach for defending the future of your business. However, if a portion of the experience is derived thorough an integration with a Web component that will yield additional value in functionality or social elements, then it will be more sustainable. There are many such examples emerging in the app store (I am T-Pain, TapTap and many more). Applications that let consumers interact with the media. Create things and share them with their friends. These will not only make the consumer the one who markets your product, but also create an unprecedented level of engagement. That level of engagement will directly map to reduction in piracy as consumers will pay for this experience and wont be able to copy it. Sell access and experiences, not media files.

Guest author Edo Segal (@edosegal) has launched and sold several companies. In 2000 he founded eNow, which he sold to AOL in 2006 (after it was re
named Relegence). Today, he runs his Incubator/Investment vehicle Futurity Ventures, which recently launched a new search engine for wisdom.

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