Archive | January, 2009

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Free Internet-Calling Services Join the Cellphone App Market

Posted on 29 January 2009

For years, software providers have offered ways to make free calls from cellphones, and most of them even work. The problem is putting the software on your phone.

Fring, a start-up based in Israel, has a cellphone app that lets members make free calls to one another.

It is not that carriers want to make it hard for subscribers to load Skype, Fring and other free-calling apps onto phones, although the networks obviously bristle at the idea of giving their customers a way to make free calls (also known as “voice over Internet protocol” or telephony). The bigger issue is that until recently, carriers have made it painfully hard to load anything onto your phone, whether it is sophisticated software or a simple ring tone.

But since Apple buried its spurs in the backside of the industry by creating an application store that actually works — thereby compelling other companies to follow suit — these free-calling applications are almost within the reach of the average smartphone user.

Of the many free-calling applications, Fring, a start-up based in Israel, and Skype, the standard-bearer of the free-calling realm, are among the more user-friendly. But even then, the applications are not yet worth the inconvenience unless you plan to make a fair number of international phone calls and can put up with less-than-perfect call quality (or far worse).

Here is how it works: It helps to have a device that has Wi-Fi, because the call quality is best when carried over the Internet, not through the carrier’s pipes. (Skype offers a version that works with a smartphone’s cellular-data connection, but it says it “can’t guarantee voice quality” for those.)

Once the application is loaded and started, the software typically displays its own keypad. As long as you are in a Wi-Fi hot spot, you can make free calls directly to other members of the particular service — Fring-to-Fring calls, say, or Skype-to-Skype. Or you can call landlines through Skype at cheap rates once you have a prepaid account.

Skype and Fring users are assigned ID numbers or names, and when they are used for dialing, the calls go over the service’s Internet servers. If a telephone number is used, instead of an ID number, the call is partly routed over phone lines, then to Skype’s Internet servers, which hand it off again to a local carrier to connect the call on the other end. That is why users see strange local numbers on their caller ID for incoming calls, rather than the name or number of a friend.

There are a few caveats to the service.

Skype first offered this software to Windows Mobile users nearly three years ago. Those users can download it by going to Skype.com and following the “mobile” links. PC users can download the Skype mobile software to a computer, sync their handset with the machine and transfer the application to the phone. Mac users cannot download the software to their computer — they have to use their phone’s browser to go to Skype’s download site. Depending on the phone, this can be a breeze or maddeningly difficult. I used an LG Incite, and let’s just say it was not a breeze.

For those without a Windows Mobile phone, Skype recently introduced Skype Lite, which runs on dozens of Nokia and Samsung phones with Symbian software, as well as a fewMotorola Razr models. On Skype.com, these users can type in their mobile numbers and Skype will send a message to the phone with a link to download the software.

But the real news with Skype Lite is that it also runs on the G1, from T-Mobile, also known as the Google phone, which operates on the Android software platform. If you own the G1, you need only visit the “Market,” Android’s app store. Click on the Skype application, which is free, and a few seconds later you are ready.

The company is also working on an iPhone app, but in the meantime, Skype users who have iPhones have another free Internet calling option: Fring.

In addition to let
ting you call other Fring members free, the service also connects you to Skype, which is great if you have a phone that does not work with Skype’s mobile app, and you want to use Skype to call landlines or mobile phones on the cheap. A Skype call to someone within the continental United States is about 2 cents a minute. A call to Japan from the United States costs the same.

It is worth noting that you can also download Fring to the latest versions of the iPodTouch, turning your iPod into a poor man’s iPhone. I left myself a voice mail message using the service, and the audio on the iPod sounded distant and grainy, and was briefly inaudible at times.

A far bigger problem was that I couldn’t make outbound calls to landlines or other mobile phones using my Skype account on the iPod Touch or the iPhone, despite the fact that the account was fully funded. I sent an e-mail message to Fring’s customer support, which promised to reply within 48 hours.

Sure enough, the next day I received an e-mail message explaining that the company was aware of the problem and was working to fix it. In the meantime, it suggested merely adding a plus sign to the beginning of the number. It worked.

I then switched over to the iPhone for a comparison of how Fring might sound without a headset — and on an actual phone — and the quality was significantly better, especially on a Fring-to-Fring call. The audio was still a bit grainy and the call dropped a few times over a matter of 15 minutes, but I could easily see this as an alternative to expensive international calls.

And that is really what is important here. If you are in a long-term relationship with someone overseas, say, or on a work assignment and away from your family, these applications can help give you some semblance of connectivity without killing your budget, and without forcing you to haul around a laptop for free VoIP calls.

QUICK CALLS Verizon Wireless subscribers who have weak cell signals at home can end that frustration, for a price. This week, the company began selling its Network Extender, which, for $250, creates a miniature cell site. The device plugs into your broadband Internet connection and creates a signal coverage area of about 5,000 square feet. One drawback: the Network Extender does not offer a high-speed, 3G connection to your phone, so services like the VCast media application will not work. … You can now pay a cab fare with a cellphone, thanks to a new application from RideCharge. Register your credit card information with the service and use it to book a cab in about 20 metropolitan areas. In addition to iPhone and BlackBerry apps, the company offers this free service through its Web site (RideCharge.com). RideCharge adds $1.50 to the bill for each ride arranged by the service. … Which has more calories: a yogurt with 78 calories in a tablespoon, or one with 43 calories for every 2 ounces? Apples2Oranges, a new iPhone app ($5), will answer these and other pesky questions about consumer goods. Or you can try another service, KGB. Send any question by text message to KGBKGB/542542, and a researcher will answer it by text message, for 50 cents a pop.

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FW: In Cloud We Trust?

Posted on 27 January 2009

Post from NewsGator.com:

In Cloud We Trust?

Cloud computing may have been one of the biggest “buzzwords” (buzz phrases?) of this past year. From webmail to storage sites to web-based applications, everything online was sold under a new moniker in 2008: they’re all “cloud” services now. Yet even though millions of internet users make use of these online services in some way, it seems that we haven’t been completely sold on the cloud being any more safe or stable than data stored on our own computers.

Do You Trust Cloud Computing?

In thinking about this issue, we posed the question on the social web aggregation service (and new-fangled discussion board), FriendFeed to see what people would say. Surprisingly, even on a site that tends to attract a lot of technology’s earliest adopters, the responses were mixed. When asked the question: “Do you trust the cloud?,” the majority of responses either came back as a flat-out “no” or as a longer explanation as to why their response was a “maybe” or a “sometimes.” In other words, some people trust the cloud here, but not there, or for this, but not that.

For many, the cloud is no more trustworthy, than a hard drive on their own machine. Despite the fact that web-based services, like Google’s Gmail, Calendar, and Picasa, live on some of Google’s hundreds of thousands of servers, there’s still the feeling that data you don’t have access to on your own machine is data you could lose.

Many respondents stated that they kept local backups of important data in addition to whatever data was also stored online. Others cited a combination of cloud plus local data as the ideal solution for cloud services. Says William Steward, “Evernote works as I know there’s a backup on two of my laptops, as well as the cloud.”

Why No Trust?

It seems that trusting the cloud wasn’t a simple “yes” or “no” question. Some said the cloud was trustworthy enough for non-critical data, but not for secure and private communications, such as those used in the enterprise. And still others noted that trusting cloud services was risky, especially given the recent shutdowns of the once-hot services like I Want Sandy, Pownce, Google Notebook, and Jaiku.

Yet one of the most thoughtful comments came from Todd McKinney who noted that “most things today aren’t really in the cloud so much as they are a copy on a single company’s server.” What he means by this is that when storing data in the cloud there should be some sort of built in redundancy. “The day when Facebook can delete an account and they can’t delete the account assets, then maybe we can start thinking about trust,” says Todd.

Basically what Todd’s envisioning is what a real future of cloud computing should look like. Data stored online shouldn’t solely exist in one place and time. Once “cloud-stored,” data should be available from anywhere and no one company should have control over whether that data lives or dies.

What We Need

Getting there won’t be easy. How can single assets – like photos on Facebook, for example -seamlessly spring into existence at the same time you upload data to Flickr, or SmugMug, or Picasa, or SkyDrive? There is no solution for this yet. But this is the still undelivered promise of Microsoft’s Live Mesh (see this video – half an hour in, Twitter and Facebook connectors are demoed.) Although intriguing, no real connectors like that have been released to the public. And no competitors have built anything similar.

At the very least, some basic cross-posting services, tools, or desktop applications could move us towards a future where local data was replicated to numerous clouds with one simple action. Even a basic photo uploader tool that synced pictures to all the free online services would be much appreciated at this point. Or a document uploader that synced files between your computer, Live Mesh, Google Docs, Zoho, and others. That way, we could live in the best of both worlds with the confidence that our data was relatively safe…somewhere.

At the end of the day, just labeling services as “cloud computing” applications isn’t enough to change people’s mindsets about what it means to really move to the cloud. Companies need to show us more stability and security and need to provide us with more solutions to link and/or sync our local data to their services. When that day arrives, we’ll know that we’ve finally reached the world of cloud computing. Until then, those clouds will remain just whiffs of smoke.

Image credit: Google services via Lonesailor

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FW: Apple Threatening Patent Lawsuits Over New Palm Pre

Posted on 22 January 2009

Post from NewsGator.com:

Apple Threatening Patent Lawsuits Over New Palm Pre
You may recall back when Apple first announced the iPhone, Steve Jobs proudly talked up how the company had over 200 patents on the various technologies in the phone. We wondered whether the company really needed those patents. After all, most of the “new” technologies in the iPhone weren’t really new at all. The compelling part of the iPhone was that it was put together in a nice (relatively inexpensive) package, and designed so well that people wanted it. The massive success of the iPhone since then has highlighted that fact. It had nothing to do with patents, and everything to do with designing a phone that many people wanted. And, of course, the patents did absolutely nothing to stop patent infringement lawsuits from being filed against the company. However, Apple had resisted using those particular patents against anyone else… but that may be changing.

On the latest earnings call, when asked about the new Palm Pre phone, which is getting fantastic reviews for actually doing a bunch of things better than the iPhone, Apple’s Tim Cook made it clear that the company was examining patent lawsuits against Palm:

We like competition–as long as our competitors don’t rip off our IP. And we’re going to go after anyone who does. I’m not talking about any particular company, but we are ready to suit up and go against anyone. We will not stand for having our IP ripped off, and we will use every weapon at our disposal….

In other words, Apple doesn’t really like competition — at least not competition that improves upon an idea before Apple is able to do so. Once again, we’re seeing the problem of patents and left wondering where the benefits are. Having a strong competitor to the iPhone in the market will drive everyone to more rapidly innovate and improve on the offering — and that’s only going to be good for everyone. More innovation will drive more revenue while making happier customers. Using patent lawsuits to take a strong competitor out of the market (or distract them with court time and costs) is about tearing down innovation, rather than encouraging it.

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FW: Stack Overflow Hits 3m Unique Visitors in 4 Months; Plans IT Spin-Off Site

Posted on 18 January 2009

Post from NewsGator.com:

Stack Overflow Hits 3m Unique Visitors in 4 Months; Plans IT Spin-Off Site

Stack Overflow, the software developers’ Q&A; site created by rock star programmers Joel Spolsky and Jeff Atwood, saw 3 million unique visitors last month – just the 4th month the site has been live, according to Spolsky in the latest episode of the Stack Overflow podcast. Now the team plans to create a spin-off site serving what they believe is an even bigger audience, IT professionals.

Traffic wise, the well constructed site appears to be an early and unqualified success. It’s also a lot of fun to read. The people behind the long established but widely reviled paid Q&A; site Experts Exchange must be struggling to control bodily functions.

stackpic.jpg

Spolsky says, not entirely in jest, that the traffic numbers are likely inflated by a disproportionate number of programmers with their browsers set to reject cookies – but the numbers are awesome for such a young website none the less.

What’s Next?

The IT spin-off site is as yet unnamed and conversations are still ongoing about what level of technical sophistication the target audience will have. The core product of Stack Overflow is incredibly well thought out and a pleasure to use, as we detailed in our original review of the site when it launched. The prospect of this same approach applied to a non-programming technical help site is appealing.

Usability, clear market need, search engine friendly content and famous founders all combined to bring the site traffic that anyone would be envious of right out of the gate. Earlier this month the tiny new company made its first hire and we can’t help but think with this kind of traffic there’s money on the table that could be used to expand further at any time.

Stack Overflow may or may not grow into a major technical publishing endeavor, but its founders already have reason to be very proud of its success so far. We wish them continued success and we look forward to seeing what they do next.

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FW: OT: Steve Jobs Taking Medical Leave of Absence from Apple

Posted on 14 January 2009

Post from NewsGator.com:

OT: Steve Jobs Taking Medical Leave of Absence from Apple
Copyright © 2009 PatrickJ. Visit the original article at http://justanotheriphoneblog.com/wordpress/2009/01/14/ot-steve-jobs-taking-medical-leave-of-absence-from-apple/.

After all the rumors back and forth over recent weeks, this afternoon there is some sad and bad news for Apple and its CEO, Steve Jobs. The Wall Street Journal is reporting that Jobs sent an email this afternoon to Apple employees, announcing that his health issues are more complex than he originally thought, and that he will be taking a medical leave of absence until the end of June.

He says this will allow him to focus on his health, and that it will “allow everyone at Apple to focus on delivering extraordinary products”.

Here’s hoping that this allows Jobs to regain strength and recover fully. Hopefully it will allow both he and Apple at least some respite from questions on this subject (though probably not for long). Hit the jump to see the full text of his email …



Team,
I am sure all of you saw my letter last week sharing something very personal
with the Apple community. Unfortunately, the curiosity over my personal health
continues to be a distraction not only for me and my family, but everyone else
at Apple as well. In addition, during the past week I have learned that my
health-related issues are more complex than I originally thought.

In order to take myself out of the limelight and focus on my health, and to
allow everyone at Apple to focus on delivering extraordinary products, I have
decided to take a medical leave of absence until the end of June.

I have asked Tim Cook to be responsible for Apple’s day to day operations, and
I know he and the rest of the executive management team will do a great job. As
CEO, I plan to remain involved in major strategic decisions while I am out.

Ourboard of directors fully supports this plan.

I look forward to seeing all of you this summer.

Steve

Via: The Wall Street Journal

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Spies in Your Mobile Phone

Posted on 13 January 2009

http://images.businessweek.com/story/09/370/0113_cellmktg.jpg

Just as advertisers and wireless companies are hoping for the business of marketing on mobile phones to take off, consumer groups are raising pointed questions about the business practices of these companies. On Jan. 13, the Center for Digital Democracy (CDD) and the U.S. Public Interest Research Group (PIRG) filed a complaint with the Federal Trade Commission charging that wireless ad companies need to disclose more to their customers about what data are being collected about them and how those data are being used.

Mobile phones can provide a gold mine of data to marketers. The devices can pinpoint where a person is at any given time and trace any travels during the day. Mobile phones can also relay what kinds of restaurants a person looks for on her phone or which headlines are being read. "You're talking about a device that can identify an individual," says Jeff Chester, executive director of the CDD, a nonprofit group based in Washington. "It's carried with you wherever you go and raises the stakes in terms of consumer protection in the digital era."

Wireless marketers do have voluntary guidelines that require them to get a customer's consent—called "opt in"—before collecting data about them. In addition, the Federal Communications Commission ordered mobile marketers in 2007 to get opt-in consent from customers before carriers release information they collect to marketers. But the consumer groups argue that these permission clauses can be buried in the fine print of contracts that customers agree to when they sign up to get, for example, sports updates on their phones. Consumers may not understand that they're agreeing to hand over data about their tastes and location, and that the data information may be used for marketing. The consumer groups want these disclosures to be much more explicit, and they want the FTC to help consumers understand—through, say, public service campaigns—how targeting technologies can use the geographic location information gathered by marketers.

CONSUMERS CAN COMPLAIN

Mike Wehrs is president of the Mobile Marketing Assn., the trade group that includes AT&T; (T), Verizon (VZ), Vodafone (VOD), AOL (TWX), and Yahoo! (YHOO). He says the industry has taken proactive steps to protect privacy, such as creating consumer best-practices guidelines. Still, he agrees that as mobile marketing gets more sophisticated, the industry needs to do more. That's why the MMA is already discussing putting new programs for addressing privacy concerns and providing more disclosure, Wehrs says.

These include a complaint system that consumers will be able to use to report what they consider to be privacy violations. Standardized privacy guidelines would provide shorthand guides to different privacy policies. For example, when someone signs up to get weather updates, he might see a pop-up saying that the service uses Mobile Privacy Policy 1. A search online could show that that policy entails sharing location information. "We've behaved responsibly, and we've tried to create a level of openness that consumers are comfortable with. There are an additional set of steps that we need to go forward with," Wehrs says.

The 52-page complaint filed by the consumer groups outlines ways mobile marketers collect information. Marketers can gather location data from a service that uses a global positioning system to help people stay in touch with their friends. Advertisers can collect behavioral or contextual information, such as social networks people visit or movie review services they use. Ad networks can compil
e gender and income provided by publishing partners or outside data partners such as Acxiom (ACXM), which projects income and education levels by analyzing Zip Codes.

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Apple plans to integrate iPhone Mapping and Calendar apps

Posted on 13 January 2009



We told you that Apple is pretty serious about the mobile navigation feature on it’s iPhone.

They have already patented most of the  mapping and navigation features used currently on their handsets Mapping app.

Well, that patent app was more or less about the past. But as we all know Steve Jobs likes to look into the future, not the past. So do we.

And we recently got a glimpse what a future iPhone firmware upgrades might bring to your navigation app – a tight integration with your calendar app and address book.

At least that’s what Apple describes in a patent application named “Integrated calendar and map applications in a mobile device“.

The way it works is pretty obvious.

You enter your scheduling data – meetings, appointments, etc; to your calendar app. If the person’s name you are meeting with is in your address book,  software automatically pre-fills you calendar entry from there. If physical address information is available, it then automatically associates this data with the location on the map.

Of course, you can  enter the location info manually as well. E.g. when you are meeting someone for lunch in a cafe. You fill in cafe name and then the  iPhone finds it’s location on the map and let’s you associate it with the meeting info.

But that’s only a beginning.

With all the data on your device and already cross referenced, many new capabilities to make your life easier open up.

If you have several meetings in different places scheduled throughout the day, your iPhone can map out the best route to each meeting. Using routing and traffic info it can even advice on how much time you will need to get there.

Your iPhone can also monitor your location, and ping you that you have to leave for the next meeting now, if you don’t want to be late. Or, if you are stuck in traffic and gonna be late anyway, it will prompt you to send a pre-selected message with a single touch.

For years I’ve been reading about how the new mobile devices will start  acting like smart personal assistants for us. You know – buying tickets and groceries, scheduling meetings, suggesting the nearest public loo when I’m in a pinch… But years go by and they never seem to get there.

Well, when implemented, this integration between Mapping and Calendar apps might make the iPhone the first mobile device that actually can act smart on itself  and make my life easier  at least in some cases.

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GPS Comes to the Golf Course

Posted on 08 January 2009


The Garmin Approach G5.
International Consumer Electronics Show

In this deteriorating economy, even the makers of GPS devices can’t find their way. The stock of Garmin, the Kansas City-based developer of technologies using the global positioning system, has fallen more than 75 percent in the last year. People are buying fewer devices and the company is slashing its prices and depressing its profit margins as a result. And mobile phone makers have mounted a growing challenge, giving away free location tools in handsets like the Apple iPhone.

But Garmin is here at the Consumer Electronics Show anyway with a booth on the show floor and, as in past years, an irresistible way of getting to journalists. The company offers to pick us up at the airport so we can bypass the long cab lines, and then it demonstrates its latest devices on the drive.

This year, one new Garmin device in particular caught our eye: the Approach G5. This waterproof, handheld GPS device uses the satellite-based GPS network, first developed by the military, for a cause vital to homeland defense: It calculates a golfer’s distance to the center of the green or other features of the golf course, so he can select the proper club.

The device is similar to the binocular-like rangefinders popular with some golfers today. But those gadgets use lasers to approximate the distance from the golfer to the target. With the Approach G5, Garmin touts the precision of the GPS network and its touch screen, which lets duffers specify with a few taps on the screen the exact distance to where they want to place the ball.

At $500, the device seems ridiculously pricey — until you consider what obsessive golfers typically spend on the sport to improve their game by a few points. “I thought, ‘Geez, that is expensive,’” said Ted Gartner, a Garmin spokesperson, who is admittedly not a golfer. “But our sales guy said, ‘People pay $200 to $300 for a club and $200 for green fees in this sport.’”

The Approach G5 will go on sale this spring and will contain detailed layouts of about half the golf courses in the United States pre-loaded in its memory.

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WebEx on Your iPhone, Finally

Posted on 06 January 2009


If I had to name one collaboration application that I to use on an almost daily basis, with the exception of Google Docs, my answer would be Cisco’s WebEx. A lot of companies make pitches to me using WebEx. Despite its patchy performance on the Mac, it is still an easy way to get through a PowerPoint. Well, WebEx just got better, thanks to the new WebEx for the iPhone app. It also works on the iTouch.

In other words, you don’t need to be in the office to get going — you can totally do meetings from anywhere — as long as AT&T;’s temperamental 3G network is working. Your WebEx system needs to be iPhone compatible at the back end, though, and for now you can view the presentations but not start them from your iPhone. I think that, despite all the reservations about iPhone in the enterprise, apps such as WebEx for iPhone indicate that it will find footing inside corporations.

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To find out more, check out the FAQ and download the app from the iTunes apps store. Let me know what you think about the application.

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Internet-Ready TVs Usher Web Into Living Room

Posted on 05 January 2009



After more than a decade of disappointment, the goal of marrying television and the Internet seems finally to be picking up steam.

A key factor in the push are new TV sets that have networking connections built directly into them, requiring no additional set-top boxes for getting online. Meanwhile, many consumers are finding more attractive entertainment and information choices on the Internet — and have already set up data networks for their PCs and laptops that can also help move that content to their TV sets.

Netflix

Netflix's online-video service will be available on a new line of high-definition TVs from LG Electronics.

On Monday, Netflix Inc. is expected to announce a deal with Korea's LG Electronics Inc. that will make a Netflix online-video service available on a new line of high-definition TV sets from LG due out this spring. The online service offers 12,000 movie and television titles.

Amid other developments pegged to this week's Consumer Electronics Show in Las Vegas, Yahoo Inc. and Intel Corp. plan to announce support from several major consumer-electronics companies to sell TV sets that come with software, dubbed widgets, that make it easier to call up Web content on TV sets using ordinary remote controls rather than computer keyboards.

"You are going to see very broad adoption of this open technology by the best brands in the TV industry — not just for specialty products but deeply penetrated in their product lines," says Patrick Barry, Yahoo's vice president of connected TV.

Of course, similarly optimistic statements have been made by industry executives since the mid-1990s, when efforts to combine Internet technology with TV sets first emerged. The current economic climate could be another stumbling block, deterring consumers from upgrading their existing TV sets.

Still, the topic remains a hot one in high-tech circles because of the potential impact on existing business models in the entertainment industry. Instead of the often expensive packages of video content from cable and satellite providers, the Internet could theoretically deliver a much wider array of entertainment and information choices — many of them free.

Yahoo

The Widget Channel: Yahoo, with the suppor
t of Intel and others, is promotingWeb navigation on TVs using software icons on the bottom of the screen.

Intel, Apple Inc. and others have promoted specially tailored PCs, set-top boxes and other new devices for bringing video from the Internet to living-room TV sets. Few people bought them, but industry executives believe users will be more receptive as Internet connections become a standard feature of more ordinary gadgets — such as TV sets, high-definition movie players and videogame consoles.

Putting such Internet services in TV sets, in theory, could make them even simpler for consumers to access. "The symbolism of being directly in the TV is very high," says Netflix Chief Executive Reed Hastings.

Netflix, based in Los Gatos, Calif., has cut deals that make its library of online videos available on Microsoft Corp.'s Xbox 360, TiVo Inc.'s digital video recorders and Blu-ray players from Samsung Electronics Co. and LG.

The technology required to include Internet capabilities in TV sets adds to consumer costs: for example, LG predicts its plasma and LCD Internet TV sets will cost roughly $300 more than comparably-sized sets without online capabilities.

"I think this will be a big, growing sub category in TVs," says Tim Alessi, director of product planning at LG's U.S. division.

Over the past year, Panasonic Corp., Sharp Corp. and Samsung have come out with HD TVs that can access services such as Google Inc.'s YouTube and Picasa photo albums, along with online weather forecasts and stock tickers. Kurt Scherf, an analyst with Parks Associates, estimates the number of Web-enabled TV sets will grow to 14% of the projected 26 million-28 million TV sets to be sold in the U.S. in 2012 from 1% last year.

It isn't clear how strongly consumers will respond. For one thing, many people, especially younger ones, have become comfortable using their PCs as TV sets, watching YouTube or streaming favorite TV shows.

"The number of people who watch an entire TV show on their laptops has tripled," says Genevieve Bell, an anthropologist who is director of the user experience group in Intel's digital-home group. But Ms. Bell says research by the company also suggest
s that many people also have extremely strong bonds to their TV sets. So any effort to add Internet content needs to be just as simple and not interfere with the experiences and behavior patterns the users enjoy. That means, she says, using a conventional remote control — not some kind of computer keyboard, or a PC-style Web browser of the sort that emerged as a TV option in the 1990s.

Those findings are one reason that Intel — which in 2007 abandoned an effort to promote living-room PCs under a brand called Viiv — became a supporter of what Yahoo calls the Widget Channel. The collaboration is designed to create a standard way for Web services to be unobtrusively offered up on TV sets.

The software displays a strip of icons for Web offerings on the bottom of a TV screen, while traditional programming plays above. Click on one of the icons with the remote and content associated with the Web service expands into a larger view on the left side of the screen. Click again and the service can take up the entire screen. A user could pull up an Internet weather report, for example, or photos stored on Yahoo's Flickr service.

Yahoo and its hardware partners initially will act as gatekeepers in overseeing such offerings — a bit like Apple does with its store for iPhone software — but Mr. Barry expects that Web companies will find the process open and non-discriminatory. Intel plans to offer chips that could help manage the widget software in Internet-equipped TV sets and set-top boxes, but its hardware is not required.

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