Google has a new tool in the works that will allow it to enter into the market that measures Internet usage, according to a published report.
An announcement of the new Google (GOOG: 545.21, -1.22, -0.22%) service, which is aimed at helping advertisers pinpoint where to place their ads online, is expected to be unveiled as early as Tuesday, the Wall Street Journal reported.
A new service would likely be a direct threat for the established players in this field: comScore (SCOR: 27.69, -0.14, -0.50%) and The Nielsen Co.’s Nielsen Online. Unlike those companies, which measure Web audiences through surveys or panels, Google’s new service will be based mostly on Web server data, the Journal reported.
Another big difference is that Google won’t be charging ad execs to use their Internet usage tool, according to the Journal.
